PogoFrog.com, a Medical Research Engine for Physicians, was launched after
extensive observation of physician web searching practices. Physicians use the internet
regularly to research varied healthcare subjects.
Studies have shown that physicians rarely find links to credible medical information on the
first few pages of a keyword search when using the popular consumer search engines. In
fact, they often must search through dozens of results pages before finding the credible
medical information they need.
The first several pages of results returned by consumer search engines often include links
to attorneys, personal blogs or alternative medicine sites. Physicians must evaluate the
credibility of these sites by a quick glance of the headings.
PogoFrog.com is a custom search engine that jumps over these layman-focused sites
and returns only credible medical site links on the first results page and on every results
page. This is done by specifically excluding consumer sites and specifically including only
credible healthcare sites such as FDA.gov, peer-review journal sites, association sites and
Physicians are invited to suggest sites for inclusion or deletion in the PogoFrog search
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